PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

Decoding Gen-Z, The Future Mindset Inspiring Next Generation Retail

Unpack the Gen-Z mindset and how brands must reshape their retail experiences to meet their needs of happiness, fulfillment, security and appreciation.


Gen-Z are the most talked about and important generation of ‘Now’. Hard to pin down and hard to understand; they are a multi-dimensional, values driven group who are socially conscious, environmentally minded and digital natives.

As the next major spending power, brands must understand this cohort for future success.