Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery



I think I’m personally interested in multi‑sensory design because our senses are actually our human technology.

When we start to design with our senses, what we’re really doing is we’re designing our emotions. We’re designing how we perceive the world, and how we feel the world around us. What more human experience than that on this planet?

We should all spin together now.


Personally, I am interested in these emotions. Wonder, joy, delight, and risk.

When we play with that design relationship, we’re really creating positive emotional relationships that are founded in creativity and discovery.

When we think of sensory design, it is a tool, but it is a tool for relationship. That’s something I have definitely explored over these last years, and I think for all of us, it’s an interesting thing to consider as we start to use our tools.

Filmed at PSFK’s CXI 2018 conference : psfk.com

Emilie Baltz: emiliebaltz.com/