How To Build Empathy Into Digital Product Experiences
Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.
We think about how we can build humanity into the product that we’re building. By combining our insights about people with our understanding about how work is happening, it puts us in a really unique position to not only foster productivity but also to build a delightful tool.
We need to shift the conversation from thinking of tools as the problem because tools have to be the solution as well.
Filmed at PSFK’s CXI 2018 conference: psfk.com