Gavin May, Alexander Rea, and Lorelei Bandrovschi of Co:Collective explain how you can use your brand's story to create your retail strategy

Gavin May, Alexander Rea, and Lorelei Bandrovschi, of strategy and innovation company Co:Collective, share methods for making physical retail spaces more dynamic at PSFK’s Future of Retail conference in New York. They say:

We’re in a situation where we’re looking at two different sides here. We have the warm comforting relationships with humans and all these great technology solutions… We like to think that this all going to ladder up to a human-enhanced experience.

Learn more about PSFK’s Future of Retail report here.