PSFK President of Research and Strategy Scott Lachut guides viewers through the 50+ page loyalty report, which decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers.

If you were unable to watch our latest webinar, Member Briefing: The Gen Z Playbook, we’ve compiled the key presentation and webinar recording here into a video review that decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide—and which you can explore further in PSFK’s recently released Gen Z Playbook.