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How a Magic Wand modernizes the Omnichannel Shopping Journey – in-aisle & at checkout – Showfields

Katie Hunt talks about how the new NYC department store Showfields has invested in technology to allow the shopper to interact with - and learn more about - the products they sell.

This video was recorded for Retail Innovation Week's Omnichannel Journeys conference.

Katie Hunt is the Co-Founder and Chief Innovations Officer of Showfields, “The Most Interesting Store in The World” – She began her career as the third employee of Warby Parker, and has worked extensively with startups in branding, product development, marketing, operations and fundraising.