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How Big Box Retailers invest in Omnichannel experiences for Shoppers – with Dick's Sporting Goods

Jason Williams talks about the investments that Dick's Sporting Goods has made to create enhanced, blended experiences - from mobile apps to bopis pick up.

This video was recorded for Retail Innovation Week's Omnichannel Journeys conference. Jason Williams is Vice President of Customer Technology at DICK's Sporting Goods. In this role he supports software application design and development for eCommerce, Marketing and Stores technologies.