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How Body Scanning can revolutionize Fashion Buying and the Omnichannel Retail Journey – FIT:MATCH

Haniff Brown talks about how information gathered through body scanning can help shoppers get the right products they want and discover more.

This video was recorded for Retail Innovation Week's Omnichannel Journeys conference. Haniff Brown is founder of FIT:MATCH. FIT:MATCH uses AR and AI to help #shoppers find the perfect fit.

Before founding this start-up, Haniff spent almost a decade in investment finance specifically focused on the retail industry.