PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

How Do Waze and GPS Fit Into The Omnichannel Journey

Suzie Rieder from Waze talks about the trends the companies are seeing when it comes to journeys to stores and how a GPS system can be part of the CX path to purchase.


This video was recorded for Retail Innovation Week's Omnichannel Journeys conference. Suzie leads the Waze global sales organization. Suzy started her work at Google as the C-MO of YouTube in summer of 2006, and continued to run the YouTube sales organization for 5 years, launching the BrandLab and Google's Brandcast.