How NFT Technology will Power the Future of Advertising, Marketing & Brand Engagement

In this future innovation-driven session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and next-generation advertising & marketing strategies.

The session covers the three stages of maturity when it comes to the use of NFTs to deliver recurring, long-term value both today and tomorrow.

• NOW dives into strategies around how NFTs are currently being explored as tokens of value
• NEXT looks at the immediate future of NFTs as a token for access
• NEW considers a more distant future for NFTs as platforms for new ideas.

For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology

Joining the conversation are:

• Piers Fawkes, Founder, PSFK & Retail Innovation Week
• Lauren Lyons, Senior Strategist, PSFK –
• Melody Hildebrandt, EVP, Engineering and CISO at FOX, President of web3 media company Blockchain Create Labs (a FOX property)
• Diana Richter, Head of Marketing & Brand at blockchain incubator ConsenSys Mesh
• Valerie Vacante, Director of Strategy, Product Innovation at Merkle,
• Louisa St. Pierre, Global Director, Art & Experiential, MA+ Group,
• Izadora Yamamoto, Web3 Strategist & Meta Poet
• Justine Vilgrain, Co-founder of the NFT Factory & Braw Haus,
• Michael Litman, first ever Senior Director of Web3 & NFTs at Media.Monks, https://media.monks.com/
• Webb Wright, Web3 reporter for The Drum

Viewers will come away with understanding how NFT tech will power the future of Advertising & Marketing. Interested in getting more out of the PSFK research that framed the event? The deck and report are available for instant purchase here: https://www.psfk.com/report/smart-marketing-with-nft-technology

Or, consider giving your organization access to our entire research library of 400+ groundbreaking industry playbooks & on-demand research paper capabilities by subscribing to a corporate PSFK iQ membership. Find out more here: https://www.psfk.com/iq-market-research-platform