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The online marketplace model is incredibly popular amongst shoppers and, for many, their first stop when shopping for products online. While one-size-fits-all shopping destinations streamline the browsing process for consumers, it can be incredibly challenging for brands to both stand out as well as own the customer experience on these platforms.
– Scott Lachut, President of Research and Strategy, PSFK
– Lauren Lyons, Senior Strategist, PSFK