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How sellers can optimize their marketplace strategy throughout the end-to-end consumer journey

Join PSFK to learn how marketplaces and their sellers of any size and scale can optimize their digital marketing and selling strategies to stand out within an increasingly crowded marketplace landscape.


The online marketplace model is incredibly popular amongst shoppers and, for many, their first stop when shopping for products online. While one-size-fits-all shopping destinations streamline the browsing process for consumers, it can be incredibly challenging for brands to both stand out as well as own the customer experience on these platforms.

– Scott Lachut, President of Research and Strategy, PSFK
– Lauren Lyons, Senior Strategist, PSFK