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How to infuse Omnichannel Technology into Convenience Store / Gas Station experience – with Wawa

Todd Miller talks about the ways convenience retailer Wawa engages customers with technology to enhance the shopper experience - but not overwhelm it.

Todd Miller is the Senior Director of Brand Strategy and Experience at Wawa, and is responsible for the articulation and experience of the brand across all consumer touch points.

Before joining Wawa, Todd was the Chief Experience Officer of The Archer Group, an independent digital agency.