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Personalization Through Personal Devices

Tim Rodgers of +rehabstudio shows how data and devices can bring back the familiarity of old-school grocery shopping

Tim Rodgers, creative partner at +rehabstudio, discusses how personal electronics provoke hyper-personalized shopping experiences at PSFK's Future of Retail conference in New York. He says:

Someone's always going to sell it faster and cheaper online. We really want to create experiences that'll bring people in.

Learn more about PSFK's Future of Retail report here.