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07/17/15

Personalization Through Personal Devices

Tim Rodgers of +rehabstudio shows how data and devices can bring back the familiarity of old-school grocery shopping

Tim Rodgers, creative partner at +rehabstudio, discusses how personal electronics provoke hyper-personalized shopping experiences at PSFK's Future of Retail conference in New York. He says:

Someone's always going to sell it faster and cheaper online. We really want to create experiences that'll bring people in.

Learn more about PSFK's Future of Retail report here.

+rehabstudio

41 articles
This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
Author of the article
PSFK Research

This article was contributed by a member of the PSFK Labs research and analysis team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.