Our team did research nationwide, also research from our own guts and our own tuition.
We essentially distilled, what I would say, the three truths of eating food, probably not just here in America. We’ll context it relevant to America at the time.
First, we are forever blissfully unaware of the mess we make. We will forever intend to want to be that way. Human beings do not care if they use a plastic bag, drink out of a bottle of water, eat meat. That’s because it’s really hard to put that information in your mind in any given day, and then assume you’re going to do it.