Peter Rivera of Infusion Digital Agency explains how technology can help build more loyalty and a better brand experience

Peter Rivera, executive creative director of Infusion Digital Agency, reflects on how technology is shaping in-store experiences at PSFK’s Future of Retail conference in New York. He says:

You’ve got to orchestrate a whole bunch of things to pull of a store of the future or any digital initiative that actually touches the physical world, because you really are bumping up against those antiquated structures.

Learn more about PSFK’s Future of Retail report here.