David Blumenfeld, Westfield Labs: How to Create Interactive Window Shopping
David Blumenfeld, SVP of global shopping center company Westfield Labs, shares their experiments in interactive and one-touch window shopping at PSFK’s Future of Retail conference in New York. He says:
It’s just about commerce—it’s no longer offline commerce or online commerce. As a consumer, we’re not thinking about whether we’re on our phone or not.
Learn more about PSFK’s Future of Retail report here.