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David Blumenfeld, Westfield Labs: How to Create Interactive Window Shopping

David Blumenfeld of Westfield Labs goes through the benefits of installing one-touch, interactive displays for a new kind of window shopping

David Blumenfeld, SVP of global shopping center company Westfield Labs, shares their experiments in interactive and one-touch window shopping at PSFK's Future of Retail conference in New York. He says:

It's just about commerce—it's no longer offline commerce or online commerce. As a consumer, we're not thinking about whether we're on our phone or not.

Learn more about PSFK's Future of Retail report here.

Westfield Labs