Jamin Warren, Kill Screen: Why Play Is The New R&D For Brands
Jamin Warren, former Wall Street Journal reporter and founder of Kill Screen, a video game arts and culture company, spoke at PSFK CONFERENCE 2014 about how games are shaping the way people think and as such need to be approached with a culture study.
Warren’s company, Kill Screen, was born out of a conversation he had with a WSJ editor who said, “I don’t get this video games thing.” At the time, Grand Theft Auto IV was the best-selling entertainment property and games had clearly become an integral part of the Western zeitgeist. This motivated Warren to look at video games as an individual culture unto itself, as an entirely separate from its media cousin – Film and TV. As such, Warren thinks that the potential of gaming doesn’t lie in technological improvements, but in the solidifying of the “gamer” culture, whatever that might mean.