Jermaine Dupri + David Deal, Global14: Injecting Community Back Into Social Media
Speaking at PSFK CONFERENCE SAN FRANCISCO, Jermaine Dupri and David Deal spoke about the development of Global 14, a platform created by Dupri to generate a new kind of digital social connection with his fan base. Its creation stemmed from what he perceived as the problems with social media giants such as Facebook and Twitter. On these networks users are always on just to gain followers and friends to large degree, however these large numbers are in no way contributing to a greater level of interaction or engagement. Rather, the overall level of interaction becomes quite superficial. Global 14 was created on a smaller scale to bring together specific users with shared interests, in order to drive meaningful engagement on a personal level.