Julius Marchwicki, Ford: How Connected Cars Will Change The Future Of Driving
Julius Marchwicki, product manager at Ford Motor Company, spoke at PSFK CONFERENCE 2013 about developing the Sync technology for the Ford automobile-to-user interface. The technology is designed to seamlessly integrate the personalized apps and settings already in a users smartphone with the vehicle’s media interface. Currently, there are over 1 billion smartphones in use, which account for more than 55 billion apps downloaded. By 2015, another 1 billion smartphones will be in use. On top of this, 75% of smartphone users say that it is important to connect the device to their vehicle. Allowing users’ smartphones to seamlessly connect to in-car technology helps bridge the gap between device ecosystems, and and helps personalize the overall automotive experience.