Watch Craig Dubitsky of oral care brand Hello explain at PSFK's Future Of Retail 2019 Conference why brands need to be personable

Craig Dubitsky, founder of cruelty-free oral care company Hello, explains the importance of humanizing the corporate aspects of your brand, and how it can be achieved through meaningful customer interactions. This video is excerpted from his full speech on stage at PSFK’s Future Of Retail 2019 Conference.

Read our full interview with Craig here.