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How to Influence In-Store Sales through Mobile

Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience

Margot Langsdorf, VP for client services at mobile shopping reward app Shopkick, explains how to create location based experiences in stores at PSFK's Future of Retail conference in San Francisco. She says:

Retailers and brand markets have to have a well-defined mobile strategy to make sure that they're speaking to shoppers in two key moments: pre-store planning and when they're in store and actually making the purchases.

Learn more about PSFK's Future of Retail report here.