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Margot Langsdorf, VP for client services at mobile shopping reward app Shopkick, explains how to create location based experiences in stores at PSFK's Future of Retail conference in San Francisco. She says:
Retailers and brand markets have to have a well-defined mobile strategy to make sure that they're speaking to shoppers in two key moments: pre-store planning and when they're in store and actually making the purchases.
Learn more about PSFK's Future of Retail report here.