Neil Blumental, Warby Parker: Building A Brand Ethos Through Vulnerability
Neil Blumenthal, Co-Founder of Warby Parker, spoke at PSFK CONFERENCE 2013 about how the eyeglass brand got started and what is behind his vision to deliver quality, fashionable, and inexpensive frames. Blumenthal began working for a non-profit organization that provided inexpensive glasses to those in need in developing countries. After returning to the US he saw a hole in the market where most fashionable eyeglass frames were luxury products, and sold at highly marked-up prices. Warby Parker was created in response to this, launching as an online only company providing attractive frames for a fraction of the cost.