Nikki Kaufman of Normal explains how her company makes customization faster, scaleable and more affordable

Nikki Kaufman, the CEO and founder of earphone customization company Normal, discussed the importance of scaling made-to-order production for mass audiences at PSFK’s Future of Retail conference in New York. She says:

I like to call it this Goldilocks world, where things are too hot or too cold or a little bit too big or too small. Maybe it’s close enough, but is it ever really close enough? For me, the answer is no.

Learn more about PSFK’s Future of Retail report here.