PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

If you were unable to watch PSFK Presents: Occasion-Based Marketing Debrief,  we’ve compiled the key presentation and CX webinar recording into a video review focused on the actionable insights on how to engage with consumers on a human level and speak to their sense of identity.