Peter Weijmarshausen, Shapeways: Why Consumers Are Replacing Designers
Peter Weijmarshausen, CEO of Shapeways, gave an update at PSFK CONFERENCE 2013 on how the company has grown over the past two years, and how 3D printing will allow consumers to design and produce any product they want. Weijmarshausen began by looking at the height of complex creations we have made as humans, such as laptops and cars. The problem is that in order to customize these products, it requires a high level of investment of time, skills, or ability, and in the end we can only customize them to a certain degree. Utilizing the power of 3D printing, Shapeways is working to give anyone the ability to make quite literally anything, allowing for new levels of detailed customization.