Eric Lima & Alan Wolf, Cooper Union: How To Redesign The Cardboard Box
Professors Alan Wolf and Eric Lima of Cooper Union spoke at PSFK CONFERENCE 2014 about Invention Factory, a 6-week intensive summer program for their students. They locked their best and brightest in a room with all the tools needed for inventing and making prototypes, and let them create. Fundamentally a program about building, not entrepreneurship, the professors were looking for prototypes, not business plans. After the students had undergone rigorous critiques and revisions, they made videos of the student creations and one got 3.5 million views (you can see it in the video below).