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Retail Innovation Week 2021 : Retailing With Purpose (Day 3)

The consumer of today views their purchasing behavior as a way to put their values into practice. Progressive companies make these decisions easy for consumers by weaving inclusion, diversity, and sustainability into the internal fabric of their organizations, and subsequently, creating welcoming communities consumers can support.


Retailing with Purpose
During this two-hour virtual conference, the retail-futures research firm, PSFK, to listen in on a series of talks with leaders from category winning brands, retailers and the startups that are powering their retail and CX experiences.

This session will help retail and brand execs understand how to authentically incorporate inclusivity, empathy, and sustainability into company culture, structure, and production, and engage and inspire consumers in the process.

Hear From:

Helena Price Hambrecht, Co-founder and Co-CEO of Haus
Eva Goicochea, Founder of Maude
Christina Ferzli, Director of Global Corporate Affairs and Communications at Oceanspray
Maggie Bureau, Social Impact Lead at Harry’s
Afdel Aziz, Founder and Chief Purpose Officer at Conspiracy of Love
Ezinne (Kwubiri) Okoro, Global Chief Inclusion, Equity and Diversity Officer at Wunderman Thompson
Ben Branson, Founder of Seedlip
Tom Harfleet, Head of Nature at Seedlip
Brian Dodge, President of RILA
Kelly Cobb, VP of Community + Giving at Bombas
Karla Gallardo, Founder of Cuyana
Scott Lachut, President of Research and Strategy at PSFK
Piers Fawkes, Founder of PSFK

Session Overview

Seismic cultural shifts have challenged businesses to look beyond traditional metrics to redefine value and success. In light of the BLM movement, COVID-19, the 2020 elections and beyond, businesses must reexamine their messaging, practices and offerings to meet the needs of consumers and employees alike. As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.