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Becoming a Hub for Community

Daniel Stark and Nancy Herrmann of Stark Design explain that meaningful store experiences lead to better engagement, loyalty and sales

Daniel Stark and Nancy Herrmann, the president and creative director of Stark Design, share how retailers can create communities by creating shared spaces at PSFK's Future of Retail conference in New York. They say:

More and more retailers both large and small are creating communal spaces within their footprint that really makes the difference between the store being a destination and being a chore.

Learn more about PSFK's Future of Retail report here.

Stark Design