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RIW 21 : How to Build Community around Your Brand, with Kelly Cobb

In this talk for Retail Innovation Week, we discuss the process of both community building and key ways to leverage what you've built.


Kelly Cobb is the VP of Community and Giving at Bombas. In her role, she leads the company’s mission to help those in need by donating a specially-designed item for every item purchased. Kelly also engages the Bombas team and community members in volunteer opportunities that further their connection with individuals experiencing homelessness.