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RIW21 : DTC to D2Me – Birchbox and Shopify on creating the new reality of today's open marketplace

Mad at Marketing’s Ben Pruess and Ben Dietz unpack how brands, platforms, creators and consumers are creating the new reality of today’s open marketplace in real time.

A special session from Retail Innovation Week 2021

– Ben Dietz, Mad at Marketing, SIC Weekly
– Ben Pruess, Mad at Marketing
– Allison Edgerton, Birchbox President
– Jon Wexler, Shopify Head of Influencer and Creator