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RIW21 : How brands like Old Navy & Corona are leaning into purpose funnels to drive mobile purchases

Hear how aligning with optimistic, purpose-driven brands not only deepens relationships with audiences, but helps drive the bottom line.


2020 brought not only a pandemic but also increased attention to important social causes coupled with consumers' behavioral shift to more time spent watching content and shopping on mobile devices from the safety of their homes.

Chris Anthony will discuss how the purpose funnel drives the purchase funnel and how brands like Old Navy, Corona® and e.l.f. Cosmetics created curated shops on Group Nine's Swipe.Shop platform that spark and serve real change across underserved communities and small businesses — all through mobile commerce.