PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

RIW21 : How DTC Retailers can apply Marketplace strategies

Lisa Penelton, EVP of Strategy at Critical Mass, Joe Scartz, Chief Digital Commerce Officer at Velocity Commerce Group, and Bill Hahn, VP Marketing at Hairclub, talk about how to marry a DTC strategy to a marketplace strategy.