03/31/21

RIW21 : Retailing with Purpose – PSFK presents Key Trends & Best-In-Class Case Studies

As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values.

Join Scott Lachut and Lauren Lyons from PSFK to discuss how businesses are reexamining their messaging, practices and offerings to meet the needs of consumers and employees alike. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.