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03/29/19

Meet Your Customers At Eye Level To Reduce Friction And Impersonality

Watch the founder of Ro, a men's health and personal care startup, speak at PSFK’s Future of Retail 2019 conference on the importance of bridging data and real emotion

At PSFK’s Future of Retail 2019 conference, Zachariah Reitano, the founder of Ro, informs audiences about the importance of combining data and emotional impact to resonate with your customers, reducing friction in the process.

Read our full interview with Zachariah here.

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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
Author of the article
PSFK

This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.