Rodrigo Niño,Prodigy Network: Building Cities Using The Power Of The Crowd
Rodrigo Nino, CEO of Prodigy Network, spoke at PSFK CONFERENCE 2013 about building a crowd funded skyscraper in the city of Bogota, Colombia. With a population of over 10 million, Bogota is a quickly growing metropolitan center. This growth is predominately horizontal rather than vertical, which is creating a problems involving traffic and pollution. With 1.7 million daily commuters heading into the center of the city, the average commute from door to door in Bogota is between 75 to 90 minutes every day. This problem of horizontal growth is the biggest issue facing cities in emerging markets. The solution is to go vertical, building skyscrapers to create greater density and centralization.