Watch Healey Cypher of ZIVELO retail tech company explain at PSFK's Future of Retail 2019 Conference why the future store will treat retail as software.

Excerpted from his full speech on stage at PSFK’s Future of Retail 2019 conference, Healey Cypher of ZIVELO retail tech company explains what the future of brick and mortar could look like, and why it will encompass treating retail as software.

Read our full interview with Healey here.