PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

If you were unable to watch our latest webinar, Member Briefing: Shopper Data Debrief, we’ve compiled the key presentation and webinar recording into a video review that explores how retailers are using in-store analytics and connected technologies to offer shoppers a superior customer experience—recognition, tailored recommendations and promotions, and merchandising and store design that keeps pace with their ever-changing needs

Pro Members can explore further the findings further in PSFK’s recently released Shopper Data Debrief.