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Leveraging Social Commerce

Chris Bennett of Soldsie details how Instagram is allowing customers to shop through purchasable posts

Chris Bennett, CEO and co-founder of social media sales platform Soldsie, talks about trends in social commerce at PSFK's Future of Retail conference in San Francisco. He says:

Social media is disrupting commerce. It's happening right now. Retailers, brands are finding that they are getting a lot of not only traction from a transaction standpoint through social platform, but their consumers want to buy there as well.

Learn more about PSFK's Future of Retail report here.