Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure



We launched on Indiegogo in 2014 and raised $575,000 in 45 days. It’s the world’s most crowdfunded sex toy of all time, which I hope will fit on my tombstone.


Since the last time I’ve been here, the things that have really happened for us is we were featured in “The New York Times” twice.

While those things have been awesome, we have continued to have a lot of challenges. We’ve had a hard time getting an SBA loan due to the nature of our product. We’ve been denied office space. We can’t run social media ads. We can’t run retargeting adds.

All of this is based on the idea that the promotion of sexual pleasure, generally, it seems to be correlated with female sexual pleasure is viewed as harmful to society. There are some countries where sex toys are still illegal. That same concept, or the fundamental reasoning, is really why a lot these sites or private companies don’t allow us to advertise.

However, we don’t have a problem using sex to sell other products, which is really frustrating to me because ultimately, I think women suffer when we don’t make space for their sexual health and pleasure.

Filmed at PSFK’s CXI 2018 conference:

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