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Store Tour – Harry Potter Store, New York – Part 2 [Design Features / Operational Tactics]

In this video, store designer Gabriela Baiter of Whereabout Studio talks to our host Piers Fawkes of Retail Innovation Week and PSFK about the design features and operational strategies that are driving the store experience.

Harry Potter New York is the world’s only official Harry Potter flagship store in the heart of New York City’s Flatiron district offering an unforgettable, immersive experience for Wizarding World fans.