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Store Tour: On Flagship Store Visit NYC

In this video, Piers Fawkes talks to Nico Martin, On’s Head of Retail Expansion, about the strategy and execution of a new store in New York City where the technology is hidden and the experience is designed to be magical.


On is a European Sports Apparel company that fuses Swiss technology into their products for athletes of all kinds. Founded literally on the side of a mountain, how does a company bring to life its values and products to a location in a concrete jungle thousands of miles away?