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05/31/21

Store Tour: On Flagship Store Visit NYC

In this video, Piers Fawkes talks to Nico Martin, On’s Head of Retail Expansion, about the strategy and execution of a new store in New York City where the technology is hidden and the experience is designed to be magical.

 

On is a European Sports Apparel company that fuses Swiss technology into their products for athletes of all kinds. Founded literally on the side of a mountain, how does a company bring to life its values and products to a location in a concrete jungle thousands of miles away?

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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
Author of the article
PSFK

This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.