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Store Tour: Rimowa Boutique, SoHo, New York

RIMOWA has opened a new boutique in New York’s Soho shopping district. Working with the designers from MA-MA + Mass Studio, the European luxury travel accessory company wanted to blend the brand’s aesthetic with cues from the industrial nature of the store’s surroundings.


In this video, retail experts Piers Fawkes and Gab Baiter interview the designers Safura Salek and Sanam Salek about their work for RIMOWA.