Tristan Pollock of Storefront says that pop-up stores give creatives a chance to participate in open dialogue

Tristan Pollock, the co-founder of online marketplace Storefront, explains how flexible pop-up spaces will redefine brick and mortar strategies at PSFK’s Future of Retail conference in New York. He says:

Create spaces that matter. It matters now more than ever. It matters to our cities, it matters to the people you serve and those most impactful things are going to resonate the most.

Learn more about PSFK’s Future of Retail report here.