How Technology Has Changed The Concept Of The Brand
At PSFK CONFERENCE 2013, a panel of experts discussed how brands can make best use of technological advancements moving forward, and how new technology is driving brand innovation. The panel was comprised of David Rosenberg of IPG Media Lab, Eddie Rehfeldt of Waggener Edstrom, Catherine Balsam-Schwaber of NBC Universal, Tim Voegele-Downing of Avery Dennison, and moderated by Scott Lachut of PSFK.
The questions covered a range of topics, including how technology is giving rise to new types of consumer behavior, in what way brands are creating immersive experiences for consumers, how to create new brand experiences through emerging technological platforms, and what defines meaningful engagement in todays marketplace. Overall, the expert panel offers insight on what are the big opportunities for brands to fully harness the power of tech moving forward.