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Technology Can Relieve The Guilt Of Family Meals

Suvie founder Robin Liss says that tech can save people from the unhappiness of take-out and convenience meals



Frankly, women on average spend 63 minutes a day in the kitchen. The average commute in the United States is about 51 minutes. You see billions of dollars going into self driving cars.

There's so much social meaning tied to meal preparation. “You bring home the bacon.” You provide for your family with love around food but three, four nights a week, people don't want to spend a lot of time cooking food. They're doing take out. They're doing convenience meals, and they're unhappy.

We wanted to build something where you could take fresh raw ingredients, provide healthy wholesome for your family and not feel guilty. This is a huge thing. The guilt that is associated for women and…

Piers Fawkes, Founder of PSFK: Baby feels hungry right now.

Hungry, right? Use Suvie meal.

Piers: Keep going, sorry.

No, the guilt women feel around meal preparation and meal responsibility is enormous in our society. I see that as the opportunity where we can help them in these dual income families save time, fulfill their dreams, fulfill their passions but also provide their families with healthy wholesome meals. We called it a robot.

Filmed at PSFK’s CXI 2018 conference: