PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.Take me to PSFK iQ
At PSFK CONFERENCE NYC, Vikram Gandhi spoke about his latest movie Kumaré – The True Story of A False Prophet. While he was born in New Jersey, the film director spoke about how he had been noticing how the Indian-heritage culture he had experienced as he grew up, was being used by Americans and other Westerners to help solve their emotional and spiritual issues. To explore this idea further he dressed up as a guru, created a backstory with YouTube video and website, spoke like his grandmother and recruited followers in Arizona. What's unique is that throughout the film is that he tells everyone he was an illusion and asks his followers to look in a mirror to solve their own problems.