Creating a Physical Experience in a Digital Way

Courtney Lapin, the head of retail partnerships at global shopping center company Westfield Labs, describes experiments in engaging consumers with connected glass at PSFK's Future of Retail conference in San Francisco. She says:

As the consumer becomes even more digital, it's more important than ever that our shopping centers are meeting our shoppers where they want to be and providing retailers a connection to those shoppers.

Learn more about PSFK's Future of Retail report here.

Westfield Labs