CheapTickets has decided that Gawker’s new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of view, PSFK thinks that Gridskipper is shaping up to be a nice little blog - just give it a little more time to bake with some more content and voila: world (travel) domination.
Nick Denton, Gawker’s publisher, maintains that it’s their loss and told PR Week:
"We’d rather lose the occasional advertiser than the character that
attracts the audience in the first place. If an advertiser wants a safe
environment, there are thousands of tired media outlets to choose from."Weblogs are supposed to be unexpected and wincingly frank.
That’s an essential part of the appeal to a generation that’s turning
away from network television and print media. We had a million visitors
to our sites on Tuesday alone."
Well done Nick!
PR Week Article
Gridskipper
Nick Denton
via Business Blog Consulting
Facebook
Twitter
Digg
Reddit
StumbleUpon
