February 24, 2005
Gawker Blog Loses Key Advertiser
CheapTickets has decided that Gawker’s new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of view, PSFK thinks that Gridskipper is shaping up to be a nice little blog - just give it a little more time to bake with some more content and voila: world (travel) domination.
Nick Denton, Gawker’s publisher, maintains that it’s their loss and told PR Week:
"We’d rather lose the occasional advertiser than the character that
attracts the audience in the first place. If an advertiser wants a safe
environment, there are thousands of tired media outlets to choose from."Weblogs are supposed to be unexpected and wincingly frank.
That’s an essential part of the appeal to a generation that’s turning
away from network television and print media. We had a million visitors
to our sites on Tuesday alone."
Well done Nick!
PR Week Article
Gridskipper
Nick Denton
via Business Blog Consulting





One Response to “Gawker Blog Loses Key Advertiser”
Posted from: 72.9.234.70
February 27th, 2005 at 3:36 pm
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