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Powdered Alcohol

Powdered Alcohol

By Guy Brighton on August 2, 2005

A product is called subyou, manufactured in Germany, is being marketed "squarely at teenagers" with slogans like "taste for not much dough" and "gets a good buzz going", Deutsche Welle reports. Add the powder to cold water, and consumers have an alcoholic drink containing either vodka or rum.

The powder was first sold over the Internet and word spread quickly among teenage circles that those under 18 could order off the Internet without fear of being asked for proof of age.

SubYou
DW World
<via Agenda Inc>

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Food & Drink, Youth
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