Branson Starts Oil Company To Keep Air Travel Cheap

Kudos to Tom Peters’ blog people as they point to an article in last week’s Guardian about Richard Branson’s attempt to get into the oil industry – so that he can keep the cost of his Virgin Atlantic & Express flights down! The Guardian says:

"Branson’s rationale is
right: the oil companies have not invested enough in new refineries and
undercapacity is one of the reasons for high aviation fuel prices.
Nevertheless, the prospect of Branson moving in on the energy sector is
likely to prompt loud guffaws among the established oil groups."

Guardian Opinion
Tom Peters